Our team was tasked with developing a photoshoot campaign for Dime Optics, a brand that specializes in creating stylish and affordable sunglasses for the Gen-Z demographic. Our goal was to create a collection of visually compelling images that would resonate with women between the ages of 18-25. We took great care to ensure that the campaign effectively communicated the brand's values and aesthetic, while also targeting the specific needs and desires of the Gen-Z demographic. The end result was a stunning photoshoot that successfully showcased Dime Optics' collection of affordable and on-trend sunglasses.