WHO IS OLIVER?
WHO IS OLIVER?
Project Focus
BRAND STRATEGY
CAMPAIGN STRATEGY
SOCIAL ACTIVATION
CREATIVE DIRECTION
CONTENT GUIDELINES
BRAND MESSAGING
CONTENT STRATEGY
CONTENT PRODUCTION
Oliver Peoples “Who is Oliver?”
The “OLIVER”
How to inform and delight the customer with a campaign that shows the universal style and versatility of the Oliver frame?
The campaign reveals a new icon, The Oliver, the first name sake frame of the brand.
“Who is Oliver?” takes a simple yet impactful approach to the question of what we as fans of Oliver Peoples have wondered. Who is Oliver? Through a series of black & white portraits captured by photographer Brian Ingram, the campaign leaves us with the profound answer that Oliver is all of us.
OOH, Wild Posting in New York, Vancouver and Los Angeles
Print Placement, V Magazine, Love magazine, Gentle Woman magazine
Full take over of the PATH station at The Trade Center
Photography by Brain Ingram
Video shot in New York