ALAIN MIKLI X ALEXANDRE VAUTHIER
ALAIN MIKLI X ALEXANDRE VAUTHIER
Project Focus
CREATIVE DIRECTION
BRAND STRATEGY
CAMPAIGN STRATEGY
SOCIAL ACTIVATION
CONTENT PRODUCTION
Alain Mikli & Alexandre Vauthier Haute Couture
Our latest project was a campaign shoot inspired by the 1983 film "The Hunger," directed by the late great Tony Scott. This film served as the foundation for the creative vision, and we aimed to pay homage to its iconic imagery while adding our own unique twist. Alexandre Vaultier's 2018 Spring/Summer haute couture collection, inspired by the film, was the perfect fit for this vision, as it captured the essence of the film's dark and sensual atmosphere.
To bring our vision to life, we collaborated with Alexandre to design a collection of eyewear that perfectly complemented the collection's bold and striking visual style. We also worked with Kate Moss, who perfectly embodied the spirit of Catherine Deneuve in the film, to create a campaign shoot that captured the same sense of mysterious allure as the original. The resulting images were moody, dramatic, and cinematic, evoking the same sense of timeless elegance as the film itself.