In collaboration with DIFF Eyewear and Hearst Media, we spearheaded the launch campaign for the Men's Health and Women's Health magazine readers collection. Our objective was to develop a dynamic and minimalist-inspired photoshoot that would seamlessly complement the visual identity of both Men's & Women's Health brands. The campaign was aimed towards the younger millennial demographic, who are seeking trendy and budget-friendly reading glasses, a category that is often neglected in the eyewear market.