DIFF EYEWEAR x STAR WARS 2.0

DIFF EYEWEAR x STAR WARS 2.0

Project Focus

RESEARCH & IDEATION
PRODUCT DESIGN
PRODUCT DEVELOPMENT
ART DIRECTION
PACKAGING DESIGN
CAMPAIGN STRATEGY
SOCIAL ACTIVATION
CREATIVE DIRECTION

Diff Eyewear X Star Wars 2.0

Star Wars x DIFF 2.0 aims to entice Star Wars fans and shoppers alike through striking designs that pay homage to the Star Wars universe. We also hope to increase brand awareness within the realm of fashion, gaming, and entertainment. While shopping for Star Wars x DIFF, there goal was to educate consumers on what sets DIFF apart, with there use of high-quality materials, affordable price points, and there charitable focus.

Initial Launch Collateral for social media channels

Product detail collateral or social media channels

Custom Cleaning Star Wars kit

Each Character design received custom designed packaging, Including a box, case and cleaning cloth.

Still Life Photography

  • C-3PO

  • C-3PO

  • Chewy

  • Chewy

  • Princess Leia

  • Princess Leia

  • Luke X-Wing

  • Luke X-Wing

  • Storm Trooper

  • Storm Trooper

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